The web’s never been this organic. The social dimensions to the web, and the effects of those dimensions, are absolutely undeniable.
And the numbers are staggering. Of the over 6 billion people in the world, there are almost 2 billion internet users. Of that mass of people, there are single entities that have their grips around hundreds of millions of users a piece; over a billion users in total are claimed by the aggregate of social web services, such as social networking and social media operations.
The most successful of the social web operations to date claims over 500 million unique users, a number that’s hundreds of millions over the the total population of most developed countries, include the United States. But these numbers don’t tell the whole story of the promise of social media marketing.
The real potential in the social web lies in the fact that, never before has there been such an organic transaction of affairs taken place by such a technologically centric set of media. When a popular celebrity dies, this news travels through the social web faster than it does through web search aggregation services.
You’ll likely hear about the news through a friend, or a stranger even, through a micro blogging update or a status update on a social networking site. And it’s this sort of instantaneous environment that really holds a lot of potential for business of all sizes, of all industries.
Like never before, pocket books have been mobilized by the billions, just waiting, ready to spend.