Yoav Tchelet
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Why PR needs the Web

At its core, Public Relations hasn’t changed much over the last 20 years – yes, yes before you jump done my throat keep on reading. When I say it hasn’t changed much, the essence of it hasn’t changed much. It still seeks to deliver, build, improve or counter a specific...


Are Social Media Campaigns Really Social? Part 2

In my previous post I discussed briefly the fact that many social media campaigns out there focus on the marketing/advertising or pr aspect and tend to fall short of adding real value from a business and customer perspective. I also used a real world example, a long one at that, to show how...


Focusing on the Social Experience

==Article Published on Social Media Today== As the Social Media landscape evolves, grows and more companies use it the more they will all clammer to gain some share of voice from their target market. There are companies that are utilizing the medium very well and are have tested some...