by Yoav TcheletMarketing has dramatically evolved over the last few years. Businesses around the world used to rely on door-to-door marketing to prospect for and find new customers. Then along came print, radio, and TV advertising. Once the new world of Social Media Marketing came into play, it dramatically...
by Yoav TcheletThe web is rife with new concepts that seem to come and go from one month to the next. We hear all about how important something like organic SEO efforts are and then people blast into social media and start obsessing over that. The truth is, all of these areas – whether they are hot or...
by Yoav TcheletSocial media is very important to business today, but it is definitely going to take a good strategy to make the best use of it because if you do not do that, your efforts are bound to be scattered. Scattered efforts in social media not only look bad to the casual observer, they are just plain...
by Yoav TcheletMany companies are turning to social media to improve customer relationships. Social media is a powerful marketing tool that allows businesses to reach out to more customers and have a conversation with them. It enables them to gather more data about customers, including their needs, wants, and...
by Yoav TcheletNew data from emarketer shows that companies think its more important to have a presence on social media rather than advertising on social media websites. The problem is that totap into the full value of social media such as Facebook you need to have an advertising strategy. It’s the same...
by Yoav TcheletThere has been much talk about Social CRM in the last few months. Facebook is bursting at the seams with the number of users registered on its platform – now numbering more than 750 million users, Twitter has become mainstream, LinkedIn has had a successful IPO and crossed the 100 million...
by Yoav TcheletAt its core, Public Relations hasn’t changed much over the last 20 years – yes, yes before you jump done my throat keep on reading. When I say it hasn’t changed much, the essence of it hasn’t changed much. It still seeks to deliver, build, improve or counter a specific...
by Yoav TcheletThe web’s never been this organic. The social dimensions to the web, and the effects of those dimensions, are absolutely undeniable. And the numbers are staggering. Of the over 6 billion people in the world, there are almost 2 billion internet users. Of that mass of people, there are...
by Yoav TcheletSocial CRM is such a critical piece to any business operation. What’s usually implied by social CRM, is a piece of the social web, and in turn, what’s implied by the social web, is social media, social networking, social work (collaboration, say, amongst students). Social CRM is...
by Yoav TcheletWith almost 2 billion internet users world wide (and with that number only rapidly growing), it’s hard not to do business on the web, and a lot of retailers in the United States and other developed countries are realizing this. Regardless of the industry, the web is a critical space to...