Yoav Tchelet
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Developing An Effective Social Media Strategy

Social media is very important to business today, but it is definitely going to take a good strategy to make the best use of it because if you do not do that, your efforts are bound to be scattered. Scattered efforts in social media not only look bad to the casual observer, they are just plain...


Why its not enough just to have a presence on social media

New data from emarketer shows that companies think its more important to have a presence on social media rather than advertising on social media websites. The problem is that totap into the full value of social media such as Facebook you need to have an advertising strategy. It’s the same...


Social Media 101