Yoav Tchelet
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5 Steps to an Effective Social Media Strategy for Your Small Business

5 Steps to an Effective Social Media Strategy for Your Small Business

Marketing has dramatically evolved over the last few years. Businesses around the world used to rely on door-to-door marketing to prospect for and find new customers. Then along came print, radio, and TV advertising. Once the new world of Social Media Marketing came into play, it dramatically...

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The Promise of Social Media Marketing

The web’s never been this organic. The social dimensions to the web, and the effects of those dimensions, are absolutely undeniable. And the numbers are staggering. Of the over 6 billion people in the world, there are almost 2 billion internet users. Of that mass of people, there are...

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Social Media Marketing and Data Mining

The web really wouldn’t have half its traffic had it not been for the social services that are now well matured and in full use today. It’s this part of the web that really forces businesses of all sizes, of all industries, to produce not only a general marketing plan, but to put...

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Social Media Marketing And Per-dollar Productivity

The common misconception is that social media necessarily involves video. What’s often thought of and assumed is that a social media site is a video hosting and serving site sort of service, in which comments play a central role. Only a fraction of this is actually the case, as pertains to...

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The Benefit of Integrating Social Media in Email Marketing

E-Mail marketing has become as ubiquitous as having a cellular phone – not quite sure which one is more irritating though. What sparked my interest this week is the release of in-depth research by Email Marketing company, Get Response. I will quote directly from the Get Response Blog...

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Are Social Media Campaigns Really Social? – Part 1

I have noticed a growing number of social media marketing campaigns which are just that – purely marketing/advertising. Now before you all get a bit hot under the collar – I must point out that there are quite a few companies that are using social media superbly and this is something...

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