Yoav Tchelet
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The correlation between search engine rankings and social media

Social media sites have a major impact on the Internet as a whole, and all things directly and indirectly are now affected by this impact, and rightfully so. What social media has been able to achieve, is to help surfers do exactly what they have always dreamed of: socialise. With the world...


SEO & PPC to be driven via Social

I think search marketers have already realised the importance of social media in their organic and paid search marketing programmes. It seems as if this will intensify into 2011 with a new research report by search marketing agency Covario. This research survey indicates that search marketers...