Yoav Tchelet
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Why Search Marketing Continues to Provide the Best Returns

Search Marketing has been around for a long time now and is considered by many as a mature online marketing channel, including myself. From the early days for SEO ranking manipulations and archaic directory listing search engines to the game changing Google algorithm – search has come of...


SEO & PPC to be driven via Social

I think search marketers have already realised the importance of social media in their organic and paid search marketing programmes. It seems as if this will intensify into 2011 with a new research report by search marketing agency Covario. This research survey indicates that search marketers...