Yoav Tchelet
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The Importance Of Addressing Cross-media Needs With Media Fragmentation

There is a huge problem of audience fragmentation when it comes to mass media where audiences are able to get their news from numerous different sources. Even if you somehow receive exposure to audiences through one kind of media, you will most certainly be left out of another. There was a time...


Old School Marketing Methods Blasted By Shrapnel From Media Fragmentation

They say that the more things change, the more they stay the same and to some extent, this is true. However, the key point here is that things do indeed go through periods of change and we are living during one of the most important change periods in history when it comes to how marketing is...