Yoav Tchelet
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Build Your Personal Brand

Build Your Personal Brand

Download my latest e-book “Building your Personal Brand” for FREE! Yes, for no charge, you can get access to and read the simple guide on how to build your personal brand and become an online influencer. Building-Your-Personal-Brand

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Old School Marketing Methods Blasted By Shrapnel From Media Fragmentation

They say that the more things change, the more they stay the same and to some extent, this is true. However, the key point here is that things do indeed go through periods of change and we are living during one of the most important change periods in history when it comes to how marketing is...

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The Marketing Conundrum

As the marketing world continues to evolve at breakneck pace – driven primarily by digital, it seems as if marketing practitioners just cannot keep pace with the change. Its common to hear digital marketers moan and groan how traditional marketers just “don’t get it”....

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What’s in for your customer?

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us...

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