Yoav Tchelet
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The Case For Email As A Digital Channel

With the rise of social media, a lot of us are now looking at ways to monetize the latest platforms and push our marketing messages forward. We already know about SEO and the importance of organic search traffic, but we want to be able to do more. What we are looking to do is simply progress as...

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Making Your Customers Feel Special

The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non internet world of marketing. It is well known that if you create an elite group of dedicated customers, they will...

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