Yoav Tchelet
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5 Steps to an Effective Social Media Strategy for Your Small Business

5 Steps to an Effective Social Media Strategy for Your Small Business

Marketing has dramatically evolved over the last few years. Businesses around the world used to rely on door-to-door marketing to prospect for and find new customers. Then along came print, radio, and TV advertising. Once the new world of Social Media Marketing came into play, it dramatically...

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Advertising – Why The Big Idea is no Longer Enough

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Closing the Digital Marketing Loop

The concept of “closed loop marketing” has been around for a while and has until recently focused on the disconnect between sales and marketing. When I think of closed loop marketing I try and think beyond just sales and marketing – I try and look at the entire business,...

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