Yoav Tchelet
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Developing A Social Media Crisis Response Framework

No company ever expects to have to deal with something dark that threatens to ruin their image or drive their customers away, but all too often those that do not prepare end up taking massive damage from situations they failed to prepare for. No company should go along hoping for the best if...


Guidelines to develop a social media crisis response framework

Many companies are turning to social media to improve customer relationships. Social media is a powerful marketing tool that allows businesses to reach out to more customers and have a conversation with them. It enables them to gather more data about customers, including their needs, wants, and...