Yoav Tchelet
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Guidelines to develop a social media crisis response framework

Many companies are turning to social media to improve customer relationships. Social media is a powerful marketing tool that allows businesses to reach out to more customers and have a conversation with them. It enables them to gather more data about customers, including their needs, wants, and...

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Shoe City and Crisis Management

This last week has proven to be an interesting case study on crisis management for Shoe City. The rumblings and eventual media fallout started with a one of their new ads thought up by agency Lowe Bull, displayed below. Draw your own conclusions… I’m not going to go into whether...

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