Yoav Tchelet
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Guidelines to develop a social media crisis response framework

Many companies are turning to social media to improve customer relationships. Social media is a powerful marketing tool that allows businesses to reach out to more customers and have a conversation with them. It enables them to gather more data about customers, including their needs, wants, and...


Shoe City and Crisis Management

This last week has proven to be an interesting case study on crisis management for Shoe City. The rumblings and eventual media fallout started with a one of their new ads thought up by agency Lowe Bull, displayed below. Draw your own conclusions… I’m not going to go into whether...