Yoav Tchelet
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Cell C Launches 4G – Supposedly

Cell C has announced the launch of their new 4G network. Not quite 4G but definitely a big step up on the current infrastructure. Cell C has actually launched an HSPA+ network and not 4G as they claim it be. 4G has an objective of a nominal data rate of 100Mbit/s while moving at high speed (...


Cell C Rebranding – How much worse will it get?

The Cell C case study in how to NOT rebrand a company continues. The latest in a long series of twists in the rebranding of the cellular company comes from Chillibush, the advertising agency. Apparently Chillibush launched a new corporate identity in October 2009 which, lets not kid, is pretty...