Yoav Tchelet
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Are Social Media Campaigns Really Social? Part 2

In my previous post I discussed briefly the fact that many social media campaigns out there focus on the marketing/advertising or pr aspect and tend to fall short of adding real value from a business and customer perspective. I also used a real world example, a long one at that, to show how...

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Are Social Media Campaigns Really Social? – Part 1

I have noticed a growing number of social media marketing campaigns which are just that – purely marketing/advertising. Now before you all get a bit hot under the collar – I must point out that there are quite a few companies that are using social media superbly and this is something...

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