Yoav Tchelet
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The Divergent Worlds Advertising and Digital

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Advertising – Why The Big Idea is no Longer Enough

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The Real Problem with Advertising

As much as things change they stay the same…pretty cliched I know but when it comes to the state of advertising this rings true. There are many great advertising agencies and in equal measure there are agencies out there that may not be the most creative, functional at best. But I’d...

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Old School Marketing Methods Blasted By Shrapnel From Media Fragmentation

They say that the more things change, the more they stay the same and to some extent, this is true. However, the key point here is that things do indeed go through periods of change and we are living during one of the most important change periods in history when it comes to how marketing is...

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