There is a lot of continuous chatter on the Internet on the topic of measuring ROI.
It’s not rocket science to measure basic effectiveness of a social media campaign or strategy – for me the real issue is establishing good and reliable measurement and integrating that with ROI measurement.
When I say measurement I refer to the active, real-time measurement of all your activity on social networks such as Twitter, Facebook etc.
There are a myriad of tools out there that enable you to get more or less insights into your company success or failure on the Internet – but with all of them out there there is a big disconnect with the measurement of ROI.
We are able to track and measure sentiment online, be it negative, neutral or positive. But what about applying that to some form of ROI measurement?
Can we integrate that measurement with bottom line sales, customer perception, brand awareness and recognition?
Coming back to the rocket science bit of be able to measure ROI – Yes you can integrate bottom line sales measurement in your company with social media campaigns, so broaden your horizons and look beyond the next campaign around the corner.
What do you think?
Tags: social media measurement