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Marketing Social CRM

“Social CRM and the Pace of Economic Development”

The social web has matured vastly over recent years, and has culminated in a unique count of over a billion users, between the kings in this market.

The largest of the social networking and media sites has well over 500 million users, and that growth isn’t anywhere close to slowing down. There are more than 6 billion people in the world, and almost 2 billion of that worldwide population is now online.

Most of the United States and the rest of the Western and Developed Worlds are well online, but the majority of the world’s population have been late to adopt these new technologies, because of costs; but the cost factor is now less of an issue, with simple devices such as cell phones providing key economic access points for unlocking key clusters of hundreds of millions of users at a time.

India, Asia, and the rest of Eastern Europe are slowly coming online, city by city, nation state by nation state. And these numbers, never seen before in the economy, are what’s attracting all of the major companies and businesses in the world to the social web.

Even relatively recent adopters of such basic activities as email and instant messaging are heading straight for the favorite social networking site in that person’s country. We’re seeing success with multiple social CRM platforms, where just one good idea, is able to bring in millions of eyes, and reap rewards beyond what was ever possible by such meager operations. Many new business are cropping up by the day, in bedrooms and garages. What is your take on all of this?

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