Any social media marketing campaign is going to be involved with just the metric of traffic, or just the metric of user counts. Any respectable campaign will encompass a rich variety of metrics, and may even employ a bit of organic balancing,

You can’t very well get anywhere these days with your business, without incorporating the social web. When you build up a marketing plan, and it neglects the social web, it’s like rendering your marketing plan impotent. Put another way, from another perspective.