So what exactly is EMV? “EMV stands for Europay, MasterCard and Visa, a global standard for inter-operation of integrated circuit cards (IC cards or “chip cards”) and IC card capable point of sale (POS) terminals and automated teller machines (ATMs), for authenticating credit and debit card transactions.” (source: http://en.wikipedia.org/wiki/EMV) Essentially the advent of chip and pin technology has democratized