Yoav Tchelet - Page 10 of 11 - Digital, Tech & All The Rest

“Are Social Media Campaigns Really Social? – Part 2”

June 6, 2010 - None

In my previous post I discussed briefly the fact that many social media campaigns out there focus on the marketing/advertising or pr aspect and tend to fall short of adding real value from a business and customer perspective. I also used a …

Social Media

“Are Social Media Campaigns Really Social? – Part 1”

June 1, 2010 - None

I have noticed a growing number of social media marketing campaigns which are just that – purely marketing/advertising. Now before you all get a bit hot under the collar – I must point out that there are quite a few companies that …

Internet Security

“Facebook clickjacking attacks”

May 31, 2010 - None

I read with interest today about the Facebook clickjacking attacks which is spreading through Facebook via the “Like” feature. Apparently the attack has affected thousands of users and uses a combination of social engineering and clickjacking exploit makes it appear as if …

Mobile Marketing

“Mobile and the blogosphere”

May 30, 2010 - None

I am writing this post from my mobile phone, hence the mobile topic. It’s only fair that I write about mobile using my mobile. What has impressed my while writing this post is the ease of use that is evident in publishing …

Social Media

“Social Media ROI”

May 28, 2010 - None

There is a lot of continuous chatter on the Internet on the topic of measuring ROI. It’s not rocket science to measure basic effectiveness of a social media campaign or strategy – for me the real issue is establishing good and reliable …

Social Media

“Why Companies are failing at social media”

May 26, 2010 - None

====Published on Memeburn==== Social media in the corporate environment, both from an internal and external perspective is taking on greater importance in the South African market. Some are doing it well and others, well let us just say that they have tried, or …

Social Media

“Privacy on Social Networks – I Don’t Think So”

May 24, 2010 - 1 Comment

Facebook had a barrage of criticism when it tried to introduce Beacon in 2007. Beacon allowed targeted advertisements and allowed users to share their activities with their friends. Certain activities on partner sites were published to a user’s News Feed. The controversial …

Social Media

“Is Social Media all about the Marketing and PR?”

May 23, 2010 - None

I think I should start with comparing a number of definitions on what exactly social media is before we venture any further: Definitions of Social media on the Web: Social media is media designed to be disseminated through social interaction, created using …

Retargeting

“Retargeting To Get Your Customers Back To Your Site”

May 22, 2010 - None

Retargeting is simply getting your potential customers back to your site to see what they have missed. These are customers that have gone to your site because the interest was there. They navigated around the site, they visited several parts of it, …

Social Media

“Social Media 101”

May 18, 2010 - None

==Published on TechLeader.co.za== Social media is almost as ubiquitous as the cellular phone (if it isn’t, it will be soon). The widespread ease of setting up your business in the social universe and the inherent low cost in doing so, has spawned …