There is a lot of continuous chatter on the Internet on the topic of measuring ROI. It’s not rocket science to measure basic effectiveness of a social media campaign or strategy – for me the real issue is establishing good and reliable

==Published on TechLeader.co.za== Social media is almost as ubiquitous as the cellular phone (if it isn’t, it will be soon). The widespread ease of setting up your business in the social universe and the inherent low cost in doing so, has spawned