Yoav Tchelet - Page 10 of 12 - Digital, Tech & All The Rest

“Closing the Digital Marketing Loop”

July 8, 2010 - None

The concept of “closed loop marketing” has been around for a while and has until recently focused on the disconnect between sales and marketing. When I think of closed loop marketing I try and think beyond just sales and marketing – I …

Digital Marketing Marketing

“Renault South Africa needs a bit of a wake up”

June 29, 2010 - None

Over the weekend I was trawling the net looking at different car offers, new cars, second hand cars – you name it. I came across a Renault special offers site – simple site but functional and gave the just of the offer. …

E-Mail Marketing Social Media

“The Benefit of Integrating Social Media in Email Marketing”

June 24, 2010 - None

E-Mail marketing has become as ubiquitous as having a cellular phone – not quite sure which one is more irritating though. What sparked my interest this week is the release of in-depth research by Email Marketing company, Get Response. I will quote …

Business to Business

“LinkedIn – the overlooked social platform”

June 14, 2010 - None

With all the hype around Facebook & Twitter, many organizations are forgetting about a very important B2B social networking platform – LinkedIn. LinkedIn has been around since 2003 – a lifetime in the social networking space. (technically it started in 2002 but …

Social Media

“Are Social Media Campaigns Really Social? – Part 2”

June 6, 2010 - None

In my previous post I discussed briefly the fact that many social media campaigns out there focus on the marketing/advertising or pr aspect and tend to fall short of adding real value from a business and customer perspective. I also used a …

Social Media

“Are Social Media Campaigns Really Social? – Part 1”

June 1, 2010 - None

I have noticed a growing number of social media marketing campaigns which are just that – purely marketing/advertising. Now before you all get a bit hot under the collar – I must point out that there are quite a few companies that …

Internet Security

“Facebook clickjacking attacks”

May 31, 2010 - None

I read with interest today about the Facebook clickjacking attacks which is spreading through Facebook via the “Like” feature. Apparently the attack has affected thousands of users and uses a combination of social engineering and clickjacking exploit makes it appear as if …

Mobile Marketing

“Mobile and the blogosphere”

May 30, 2010 - None

I am writing this post from my mobile phone, hence the mobile topic. It’s only fair that I write about mobile using my mobile. What has impressed my while writing this post is the ease of use that is evident in publishing …

Social Media

“Social Media ROI”

May 28, 2010 - None

There is a lot of continuous chatter on the Internet on the topic of measuring ROI. It’s not rocket science to measure basic effectiveness of a social media campaign or strategy – for me the real issue is establishing good and reliable …

Social Media

“Why Companies are failing at social media”

May 26, 2010 - None

====Published on Memeburn==== Social media in the corporate environment, both from an internal and external perspective is taking on greater importance in the South African market. Some are doing it well and others, well let us just say that they have tried, or …