Yoav Tchelet - Page 10 of 11 - Digital, Tech & All The Rest

“Mobile and the blogosphere”

May 30, 2010 - None

I am writing this post from my mobile phone, hence the mobile topic. It’s only fair that I write about mobile using my mobile. What has impressed my while writing this post is the ease of use that is evident in publishing …

Social Media

“Social Media ROI”

May 28, 2010 - None

There is a lot of continuous chatter on the Internet on the topic of measuring ROI. It’s not rocket science to measure basic effectiveness of a social media campaign or strategy – for me the real issue is establishing good and reliable …

Social Media

“Why Companies are failing at social media”

May 26, 2010 - None

====Published on Memeburn==== Social media in the corporate environment, both from an internal and external perspective is taking on greater importance in the South African market. Some are doing it well and others, well let us just say that they have tried, or …

Social Media

“Privacy on Social Networks – I Don’t Think So”

May 24, 2010 - 1 Comment

Facebook had a barrage of criticism when it tried to introduce Beacon in 2007. Beacon allowed targeted advertisements and allowed users to share their activities with their friends. Certain activities on partner sites were published to a user’s News Feed. The controversial …

Social Media

“Is Social Media all about the Marketing and PR?”

May 23, 2010 - None

I think I should start with comparing a number of definitions on what exactly social media is before we venture any further: Definitions of Social media on the Web: Social media is media designed to be disseminated through social interaction, created using …

Retargeting

“Retargeting To Get Your Customers Back To Your Site”

May 22, 2010 - None

Retargeting is simply getting your potential customers back to your site to see what they have missed. These are customers that have gone to your site because the interest was there. They navigated around the site, they visited several parts of it, …

Social Media

“Social Media 101”

May 18, 2010 - None

==Published on TechLeader.co.za== Social media is almost as ubiquitous as the cellular phone (if it isn’t, it will be soon). The widespread ease of setting up your business in the social universe and the inherent low cost in doing so, has spawned …

Viral Marketing

“Three Ways to Getting a “buzz” On”

May 8, 2010 - None

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being …

Social Media

“Focusing on the Social Experience”

May 4, 2010 - None

==Article Published on Social Media Today== As the Social Media landscape evolves, grows and more companies use it the more they will all clammer to gain some share of voice from their target market. There are companies that are utilizing the medium …

Social Media

“Could Facebook be on the verge of pushing Google aside?”

April 29, 2010 - None

Published on MG Techleader Last week at Facebook’s f8 conference in San Francisco, CEO Mark Zuckerberg announced details of what may cement Facebook’s place as the de facto social operating system for the internet. Zuckerberg has had grand ambitions for his social …