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Business to Business

“LinkedIn – the overlooked social platform”

With all the hype around Facebook & Twitter, many organizations are forgetting about a very important B2B social networking platform – LinkedIn.

LinkedIn has been around since 2003 – a lifetime in the social networking space. (technically it started in 2002 but launched in 2003)

Although some don’t consider LinkedIn a pure social networking play, for me its a social networking platform albeit very different to Facebook.

Just some numbers to give you a perspective:

  • A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S
  • LinkedIn has over 70 million members in over 200 countries
  • Executives from all Fortune 500 companies are LinkedIn members

So what is LinkedIn worth a second look?

Definitely and if its B2B you are looking at focusing on there is no better place.

With a strong membership base of professional and educated members, it’s a powerful platform to promote your company and to do a myriad of other things such as recruitment, getting free consulting by using the crowdsourcing power of getting members to help you out with a problem.

I have included a video detailing some features of the platform below.

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