Getting people to respond to marketing is becoming more and more difficult across a number of channels and media formats.
The fact is, people are growing jaded and new developments mean we have to look into new strategies. With the rise of the web, we saw strategies change for the digital era, but as of the past few years, a new era is dawning that takes the web even further: social media sites.
That’s the big game right now and companies or organizations which want to reach out to people have got to learn how to do it in the sphere of online social scenes. Sites like Twitter, Facebook, Youtube, Google Plus and LinkedIn are all places where we can engage consumers, but unless we know the right approach our efforts could wind up coming to little effect. Getting savvy about gamification is one way to boost the effectiveness of any kind of engagement with an audience. Let’s take some time to learn about gamification, what it means and why it is such a revolution in marketing today.
Studies Show Consumers Are Now Blind to Many Traditional Marketing Methods
Study after study shows us that consumers are nearly at their threshold for ad saturation most days of the week. Many people are simply flooded by so many ads, commercials and pieces of junk mail that they have stopped paying attention.
Clever marketing designed to appear as if it is not marketing merely annoys people today once they discover that it is yet another ad. They are tired of ads and tests of web surfers shows that they can literally block out huge portions of the screen mentally in order to tune out ads. That is bad news for marketing and it is why understanding gamification is so crucial for companies and organizations today.
Gamification is the Simple Way to Get People to Respond to Marketing
There are very few types of marketing that really get an immediate response from consumers, but gamification can do exactly that. Instead of being yet another chore for a person to have to do, it is a game – a fun activity. Patrons of any business or social cause organization find that when they get rewarded for activities, it is more fun. Some companies will give out cash or prizes, others give out virtual badges. There are a myriad choices that are possible with gamification, but the main point is to offer the audience something fun to take part in. The web is already viewed largely as a source of unending entertainment so most people are already primed to engage in a free game. With so many brands already using gamification to their advantage, the concept is not one that would appear out of place to consumers nor does it offend or annoy them.
Research Opportunities Abound When You Use Games
One excellent thing about using games to interact with your audience is that you can see who engages back and who does not. This allows you to have a far more intensive look at your audience than you would if you were merely showing them ads and waiting for a response. With games, you can see what they like and watch whether or not they end up spreading the game. When you are seeing what people will work towards in terms of a reward, you can discover what they find valuable. This is information that can be used to improve not only future games, but also the very products and services a company offers. This is far more in depth than past marketing approaches were ever able to be and it really does appeal to consumers at the same time.
Even Organizations Can Benefit From Gamification Today
Nonprofit and other similar organizations are finding that gamification works for their purposes, too. They do end up getting more donations and active participation when they employ games to the benefit of their organization. They may also wind up spreading their message much more rapidly if a particular game or even a fun smart phone app goes viral. There are so many opportunities out there, but there are also opportunities for within a company or organization. Workers have been shown to be more productive, as well as happier, when the work they do undergoes the process of gamification. People are almost always naturally competitive and when tasks within an organization are made into a game, it is easier for people to do them without feeling as if they are being burdened by the process. That concept opens up a lot of exciting possibilities for leaders within many organizations.