September 03, 2010
by Yoav Tchelet
by Yoav TcheletCell C Rebranding – How much worse will it get?
The Cell C case study in how to NOT rebrand a company continues.
The latest in a long series of twists in the rebranding of the cellular company comes from Chillibush, the advertising agency.
Apparently Chillibush launched a new corporate identity in October 2009 which, lets not kid, is pretty much the same as Cell C’s very freash and new logo.
This is Chillibush’s response below:
