Yoav Tchelet
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Cell C Rebranding – How much worse will it get?

The Cell C case study in how to NOT rebrand a company continues.

The latest in a long series of twists in the rebranding of the cellular company comes from Chillibush, the advertising agency.

Apparently Chillibush launched a new corporate identity in October 2009 which, lets not kid, is pretty much the same as Cell C’s very freash and new logo.

This is Chillibush’s response below:


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