Yoav Tchelet
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Exploring The New Facebook Search Graph And Its Benefits

Not everybody understands just why Facebook is so incredibly powerful. In order to explain this, you need to see what Facebook is for its 1 billion+ users. Essentially, Facebook has become the internet, well that’s what Facebook wants you to believe. They, being your customers, your users...

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Developing A Social Media Crisis Response Framework

No company ever expects to have to deal with something dark that threatens to ruin their image or drive their customers away, but all too often those that do not prepare end up taking massive damage from situations they failed to prepare for. No company should go along hoping for the best if...

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Developing An Effective Social Media Strategy

Social media is very important to business today, but it is definitely going to take a good strategy to make the best use of it because if you do not do that, your efforts are bound to be scattered. Scattered efforts in social media not only look bad to the casual observer, they are just plain...

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The new Myspace is here – will it work?

For those of you that don’t know, Myspace has been very busy with a complete overhaul of its once popular social networking site. Having been overshadowed by Facebook over the last few years, Myspace has struggled to provide a unique selling proposition over its more popular neighbour....

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