Yoav Tchelet
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Exploring The New Facebook Search Graph And Its Benefits

Not everybody understands just why Facebook is so incredibly powerful. In order to explain this, you need to see what Facebook is for its 1 billion+ users. Essentially, Facebook has become the internet, well that’s what Facebook wants you to believe. They, being your customers, your users...

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Developing A Social Media Crisis Response Framework

No company ever expects to have to deal with something dark that threatens to ruin their image or drive their customers away, but all too often those that do not prepare end up taking massive damage from situations they failed to prepare for. No company should go along hoping for the best if...

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Social Gaming, The Future of Social

Social gaming has taken the online world by storm and mobile is the next massive growth area for gaming. Zynga, with its huge $1 Billion IPO on the back of its success with the likes of Farmville, Cityville and others is part of this wave of gaming sweeping the social world. So where is social...

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Shoe City and Crisis Management

This last week has proven to be an interesting case study on crisis management for Shoe City. The rumblings and eventual media fallout started with a one of their new ads thought up by agency Lowe Bull, displayed below. Draw your own conclusions… I’m not going to go into whether...

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The correlation between search engine rankings and social media

Social media sites have a major impact on the Internet as a whole, and all things directly and indirectly are now affected by this impact, and rightfully so. What social media has been able to achieve, is to help surfers do exactly what they have always dreamed of: socialise. With the world...

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The Importance of a Social Media Crisis Response Plan

Businesses and big brands continue to flock to the ever-growing world of social media and with this the paradigm shift and big budget investment in the space continues unabated, But many of these companies continue to overlook a critical part of any successful long term social media strategy...

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Why PR needs the Web

At its core, Public Relations hasn’t changed much over the last 20 years – yes, yes before you jump done my throat keep on reading. When I say it hasn’t changed much, the essence of it hasn’t changed much. It still seeks to deliver, build, improve or counter a specific...

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SEO & PPC to be driven via Social

I think search marketers have already realised the importance of social media in their organic and paid search marketing programmes. It seems as if this will intensify into 2011 with a new research report by search marketing agency Covario. This research survey indicates that search marketers...

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Foursquare Grows to 4.5 Million Users

The location based social network, Foursquare has hit another milestone this week when it announced that its number of users has swelled to 4.5 million. That’s pretty good going but what will the future hold for Foursquare and for other up and coming location based social networks and...

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The new Myspace is here – will it work?

For those of you that don’t know, Myspace has been very busy with a complete overhaul of its once popular social networking site. Having been overshadowed by Facebook over the last few years, Myspace has struggled to provide a unique selling proposition over its more popular neighbour....

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