Yoav Tchelet
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The Case For Email As A Digital Channel

With the rise of social media, a lot of us are now looking at ways to monetize the latest platforms and push our marketing messages forward. We already know about SEO and the importance of organic search traffic, but we want to be able to do more. What we are looking to do is simply progress as...

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Using Social CRM And Email Marketing Together Effectively

So many of the most effective things we can do in business are often extremely simple. It is easy to be dazzled by all the things that are happening in social media these days, but it is always a good idea to make sure that you do not gloss over the basics. Email marketing is one of those...

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The Benefit of Integrating Social Media in Email Marketing

E-Mail marketing has become as ubiquitous as having a cellular phone – not quite sure which one is more irritating though. What sparked my interest this week is the release of in-depth research by Email Marketing company, Get Response. I will quote directly from the Get Response Blog...

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Making Your Customers Feel Special

The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non internet world of marketing. It is well known that if you create an elite group of dedicated customers, they will...

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