Yoav Tchelet
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Will COVID-19 Mean the End of The Office?

Will COVID-19 Mean the End of The Office?

Besides the scare it has brought about, one of the other things precipitated by the coronavirus/COVID-19 pandemic is a change in how we work. Thanks to social distancing measures adopted by many governments across the world, office spaces around the world are now sparsely populated, if not...

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Covid-19: The Digital Transformation Accelerator

Covid-19: The Digital Transformation Accelerator

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Developing A Social Media Crisis Response Framework

No company ever expects to have to deal with something dark that threatens to ruin their image or drive their customers away, but all too often those that do not prepare end up taking massive damage from situations they failed to prepare for. No company should go along hoping for the best if...

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Guidelines to develop a social media crisis response framework

Many companies are turning to social media to improve customer relationships. Social media is a powerful marketing tool that allows businesses to reach out to more customers and have a conversation with them. It enables them to gather more data about customers, including their needs, wants, and...

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Shoe City and Crisis Management

This last week has proven to be an interesting case study on crisis management for Shoe City. The rumblings and eventual media fallout started with a one of their new ads thought up by agency Lowe Bull, displayed below. Draw your own conclusions… I’m not going to go into whether...

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