Yoav Tchelet
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How Customer Relationships Will Shape the Future of Marketing

It’s not long ago that reports started to come out saying that CRM – Customer Relationship Management – would soon be dead as a dodo. It wasn’t generating revenue and its strategies were pitiful. However, it seems that they are making a comeback. Evidently, this is...

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Why Social Crm is Important in Today’s Digital Age

The web is rife with new concepts that seem to come and go from one month to the next. We hear all about how important something like organic SEO efforts are and then people blast into social media and start obsessing over that. The truth is, all of these areas – whether they are hot or...

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Developing A Social Media Crisis Response Framework

No company ever expects to have to deal with something dark that threatens to ruin their image or drive their customers away, but all too often those that do not prepare end up taking massive damage from situations they failed to prepare for. No company should go along hoping for the best if...

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Blending Traditional CRM With Social CRM To Improve Profits

Change is a constant when it comes to business, but things speed up once you throw in the kind of technological innovation we have seen in the last couple decades. Today’s companies have to evolve rapidly if they want to succeed and they have to make sure they are staying relevant to their...

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How CRM Strategies Can Be Optimised For A Digital World

Customer Relationship Management, also known as CRM, is one of the most essential parts of increasing a company’s effectiveness in today’s world. Most of the time, the bulk of the work in this area is going to fall on the shoulders of your IT team, but they are going to have to work...

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Developing An Effective Social Media Strategy

Social media is very important to business today, but it is definitely going to take a good strategy to make the best use of it because if you do not do that, your efforts are bound to be scattered. Scattered efforts in social media not only look bad to the casual observer, they are just plain...

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Using Social CRM And Email Marketing Together Effectively

So many of the most effective things we can do in business are often extremely simple. It is easy to be dazzled by all the things that are happening in social media these days, but it is always a good idea to make sure that you do not gloss over the basics. Email marketing is one of those...

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Guidelines to develop a social media crisis response framework

Many companies are turning to social media to improve customer relationships. Social media is a powerful marketing tool that allows businesses to reach out to more customers and have a conversation with them. It enables them to gather more data about customers, including their needs, wants, and...

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Why its not enough just to have a presence on social media

New data from emarketer shows that companies think its more important to have a presence on social media rather than advertising on social media websites. The problem is that totap into the full value of social media such as Facebook you need to have an advertising strategy. It’s the same...

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Social CRM – The Importance of having one customer view

There has been much talk about Social CRM in the last few months. Facebook is bursting at the seams with the number of users registered on its platform – now numbering more than 750 million users, Twitter has become mainstream, LinkedIn has had a successful IPO and crossed the 100 million...

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