Yoav Tchelet
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The State of Affairs of Social CRM

The web has come along way, if you’ve been an avid user since the ’90s (of the web in its commercial form anyway). Long gone are the days of the proprietary web, a closed in system, of branded chat rooms, and email systems. Long gone are the days of social network’s fits and...

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Social CRM and the Pace of Economic Development

The social web has matured vastly over recent years, and has culminated in a unique count of over a billion users, between the kings in this market. The largest of the social networking and media sites has well over 500 million users, and that growth isn’t anywhere close to slowing down....

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Social CRM – Closing the Loop with Technology

In my previous Social CRM post I introduced the concept of Social CRM and what it’s all about, albeit in scant detail. To truly understand Social CRM one needs to go back to traditional CRM and to get a better idea of how to fully harness the power of Social CRM. Traditional CRM is all...

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What is Social CRM?

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Renault South Africa needs a bit of a wake up

Over the weekend I was trawling the net looking at different car offers, new cars, second hand cars – you name it. I came across a Renault special offers site – simple site but functional and gave the just of the offer. They could have added some more features to the site to make it...

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What’s in for your customer?

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us...

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