Yoav Tchelet
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Why PR needs the Web

At its core, Public Relations hasn’t changed much over the last 20 years – yes, yes before you jump done my throat keep on reading. When I say it hasn’t changed much, the essence of it hasn’t changed much. It still seeks to deliver, build, improve or counter a specific...

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Foursquare Grows to 4.5 Million Users

The location based social network, Foursquare has hit another milestone this week when it announced that its number of users has swelled to 4.5 million. That’s pretty good going but what will the future hold for Foursquare and for other up and coming location based social networks and...

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The Importance Of Addressing Cross-media Needs With Media Fragmentation

There is a huge problem of audience fragmentation when it comes to mass media where audiences are able to get their news from numerous different sources. Even if you somehow receive exposure to audiences through one kind of media, you will most certainly be left out of another. There was a time...

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Old School Marketing Methods Blasted By Shrapnel From Media Fragmentation

They say that the more things change, the more they stay the same and to some extent, this is true. However, the key point here is that things do indeed go through periods of change and we are living during one of the most important change periods in history when it comes to how marketing is...

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The Marketing Conundrum

As the marketing world continues to evolve at breakneck pace – driven primarily by digital, it seems as if marketing practitioners just cannot keep pace with the change. Its common to hear digital marketers moan and groan how traditional marketers just “don’t get it”....

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Ad:Tech London 2010 Round-up

Well this last week I attended Ad:Tech in London, I can’t comment on previous year’s events as this was my first Ad:Tech event. I was excited to attend a show of this magnitude and especially because I was asked to be a speaker at the conference which added an extra dimension to the...

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Branding and Social CRM

Social CRM is such a critical piece to any business operation. What’s usually implied by social CRM, is a piece of the social web, and in turn, what’s implied by the social web, is social media, social networking, social work (collaboration, say, amongst students). Social CRM is...

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Cell C Rebranding – How much worse will it get?

The Cell C case study in how to NOT rebrand a company continues. The latest in a long series of twists in the rebranding of the cellular company comes from Chillibush, the advertising agency. Apparently Chillibush launched a new corporate identity in October 2009 which, lets not kid, is pretty...

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Social CRM Systems

The social web has matured well over the years, to a point where demographics other than those that belong to the high school and collegiate groups, are now a part of this piece and dimension of the web. “Social” is a matter of mixing the ideas and concepts of the internet and...

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Social CRM and the Web Marketer’s Objective

Customer relations have always been a sort of tricky thing to keep up. And with the worldwide economy’s never been as versatile, as deep and full of such active participants at any point in economic history. Operations are coming online all over the world, servicing small businesses all...

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