Yoav Tchelet
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How CRM Strategies Can Be Optimised For A Digital World

Customer Relationship Management, also known as CRM, is one of the most essential parts of increasing a company’s effectiveness in today’s world. Most of the time, the bulk of the work in this area is going to fall on the shoulders of your IT team, but they are going to have to work...

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Developing An Effective Social Media Strategy

Social media is very important to business today, but it is definitely going to take a good strategy to make the best use of it because if you do not do that, your efforts are bound to be scattered. Scattered efforts in social media not only look bad to the casual observer, they are just plain...

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Using Social CRM And Email Marketing Together Effectively

So many of the most effective things we can do in business are often extremely simple. It is easy to be dazzled by all the things that are happening in social media these days, but it is always a good idea to make sure that you do not gloss over the basics. Email marketing is one of those...

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Guidelines to develop a social media crisis response framework

Many companies are turning to social media to improve customer relationships. Social media is a powerful marketing tool that allows businesses to reach out to more customers and have a conversation with them. It enables them to gather more data about customers, including their needs, wants, and...

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B2B in a digital B2C world

It’s pretty much of the same thing — we’re all looking for the next big thing, whether its the next big stock pick that’s going to shower us in riches or picking the winning lottery number. We all want to be one step ahead. Advertising in the digital age seems to have...

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Why its not enough just to have a presence on social media

New data from emarketer shows that companies think its more important to have a presence on social media rather than advertising on social media websites. The problem is that totap into the full value of social media such as Facebook you need to have an advertising strategy. It’s the same...

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Social Gaming, The Future of Social

Social gaming has taken the online world by storm and mobile is the next massive growth area for gaming. Zynga, with its huge $1 Billion IPO on the back of its success with the likes of Farmville, Cityville and others is part of this wave of gaming sweeping the social world. So where is social...

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Social CRM – The Importance of having one customer view

There has been much talk about Social CRM in the last few months. Facebook is bursting at the seams with the number of users registered on its platform – now numbering more than 750 million users, Twitter has become mainstream, LinkedIn has had a successful IPO and crossed the 100 million...

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Shoe City and Crisis Management

This last week has proven to be an interesting case study on crisis management for Shoe City. The rumblings and eventual media fallout started with a one of their new ads thought up by agency Lowe Bull, displayed below. Draw your own conclusions… I’m not going to go into whether...

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State of SA Bank Advertising

SA Banks, the mainstay of the South African economy with generally large media budgets continue to fail in the marketing space. Yes, all four of our venerable, larger banks in the country have strong brands, but when it comes to innovating in the marketing space and more importantly breaking the...

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