Yoav Tchelet
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Making Customer Experience part of your Digital Transformation

Making Customer Experience part of your Digital Transformation

The products and services that your business delivers may be at the core of what brings customers to your brand, and why it appeals, but it’s not the only thing that keeps them coming. To understand why online businesses succeed and keep succeeding, you also need to look at their digital...

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What Does Big Data Mean For Marketers?

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How Customer Relationships Will Shape the Future of Marketing

It’s not long ago that reports started to come out saying that CRM – Customer Relationship Management – would soon be dead as a dodo. It wasn’t generating revenue and its strategies were pitiful. However, it seems that they are making a comeback. Evidently, this is...

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Why Social Crm is Important in Today’s Digital Age

The web is rife with new concepts that seem to come and go from one month to the next. We hear all about how important something like organic SEO efforts are and then people blast into social media and start obsessing over that. The truth is, all of these areas – whether they are hot or...

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Blending Traditional CRM With Social CRM To Improve Profits

Change is a constant when it comes to business, but things speed up once you throw in the kind of technological innovation we have seen in the last couple decades. Today’s companies have to evolve rapidly if they want to succeed and they have to make sure they are staying relevant to their...

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How CRM Strategies Can Be Optimised For A Digital World

Customer Relationship Management, also known as CRM, is one of the most essential parts of increasing a company’s effectiveness in today’s world. Most of the time, the bulk of the work in this area is going to fall on the shoulders of your IT team, but they are going to have to work...

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Using Social CRM And Email Marketing Together Effectively

So many of the most effective things we can do in business are often extremely simple. It is easy to be dazzled by all the things that are happening in social media these days, but it is always a good idea to make sure that you do not gloss over the basics. Email marketing is one of those...

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Social CRM – The Importance of having one customer view

There has been much talk about Social CRM in the last few months. Facebook is bursting at the seams with the number of users registered on its platform – now numbering more than 750 million users, Twitter has become mainstream, LinkedIn has had a successful IPO and crossed the 100 million...

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Social CRM and the Web Marketer’s Objective

Customer relations have always been a sort of tricky thing to keep up. And with the worldwide economy’s never been as versatile, as deep and full of such active participants at any point in economic history. Operations are coming online all over the world, servicing small businesses all...

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The State of Affairs of Social CRM

The web has come along way, if you’ve been an avid user since the ’90s (of the web in its commercial form anyway). Long gone are the days of the proprietary web, a closed in system, of branded chat rooms, and email systems. Long gone are the days of social network’s fits and...

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