Yoav Tchelet
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The Divergent Worlds Advertising and Digital

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What Does Big Data Mean For Marketers?

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How Customer Relationships Will Shape the Future of Marketing

It’s not long ago that reports started to come out saying that CRM – Customer Relationship Management – would soon be dead as a dodo. It wasn’t generating revenue and its strategies were pitiful. However, it seems that they are making a comeback. Evidently, this is...

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Keep Your Eye on the Top digital advertising trends for 2013

Speculation is rife on what the top 10 digital advertising trends will be for 2013. Different websites have different opinions, but it seems there are three main trends that come back again and again in every top 10 list. Hence, it is safe to say that these truly will be the trends to watch in...

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2013 will see a new trend: ads will come from articles and vice versa

It seems that there will be an important new trend in 2013: ads will be articles and vice versa. Essentially, the world of marketing and advertising is changing. Change is necessary in order to keep up with a world that has varying needs, which are also changing on a regular basis. Don’t...

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