Yoav Tchelet
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The Divergent Worlds Advertising and Digital

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Exploring The New Facebook Search Graph And Its Benefits

Not everybody understands just why Facebook is so incredibly powerful. In order to explain this, you need to see what Facebook is for its 1 billion+ users. Essentially, Facebook has become the internet, well that’s what Facebook wants you to believe. They, being your customers, your users...

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Advertising – Why The Big Idea is no Longer Enough

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B2B in a digital B2C world

It’s pretty much of the same thing — we’re all looking for the next big thing, whether its the next big stock pick that’s going to shower us in riches or picking the winning lottery number. We all want to be one step ahead. Advertising in the digital age seems to have...

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Why its not enough just to have a presence on social media

New data from emarketer shows that companies think its more important to have a presence on social media rather than advertising on social media websites. The problem is that totap into the full value of social media such as Facebook you need to have an advertising strategy. It’s the same...

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The Real Problem with Advertising

As much as things change they stay the same…pretty cliched I know but when it comes to the state of advertising this rings true. There are many great advertising agencies and in equal measure there are agencies out there that may not be the most creative, functional at best. But I’d...

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State of SA Bank Advertising

SA Banks, the mainstay of the South African economy with generally large media budgets continue to fail in the marketing space. Yes, all four of our venerable, larger banks in the country have strong brands, but when it comes to innovating in the marketing space and more importantly breaking the...

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