Yoav Tchelet
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Why Social Crm is Important in Today’s Digital Age

The web is rife with new concepts that seem to come and go from one month to the next. We hear all about how important something like organic SEO efforts are and then people blast into social media and start obsessing over that. The truth is, all of these areas – whether they are hot or...

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Advertising – Why The Big Idea is no Longer Enough

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Link Building In A Highly Social Environment For Search Engine Success

We all know that social media is the next big thing and that how we respond to its dominance is going to determine the success we have in business. However, you have to do more than recognize this new way for people to interact with each other. You also need to try and find out ways by which it...

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The Case For Email As A Digital Channel

With the rise of social media, a lot of us are now looking at ways to monetize the latest platforms and push our marketing messages forward. We already know about SEO and the importance of organic search traffic, but we want to be able to do more. What we are looking to do is simply progress as...

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Developing A Social Media Crisis Response Framework

No company ever expects to have to deal with something dark that threatens to ruin their image or drive their customers away, but all too often those that do not prepare end up taking massive damage from situations they failed to prepare for. No company should go along hoping for the best if...

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Blending Traditional CRM With Social CRM To Improve Profits

Change is a constant when it comes to business, but things speed up once you throw in the kind of technological innovation we have seen in the last couple decades. Today’s companies have to evolve rapidly if they want to succeed and they have to make sure they are staying relevant to their...

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How CRM Strategies Can Be Optimised For A Digital World

Customer Relationship Management, also known as CRM, is one of the most essential parts of increasing a company’s effectiveness in today’s world. Most of the time, the bulk of the work in this area is going to fall on the shoulders of your IT team, but they are going to have to work...

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Developing An Effective Social Media Strategy

Social media is very important to business today, but it is definitely going to take a good strategy to make the best use of it because if you do not do that, your efforts are bound to be scattered. Scattered efforts in social media not only look bad to the casual observer, they are just plain...

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