Yoav Tchelet
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The Divergent Worlds Advertising and Digital

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The Benefits And Dangers Of Big Data

Financial firms and other large organisations are finding that they need to process massive amounts of data. However, this move carries both benefits and risks and it is important to be aware of both. Big Data, as it is known, is everywhere. It is found in mathematics, government, science and so...

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What Does Big Data Mean For Marketers?

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SEO Trends for 2013

2012 was a watershed year for SEO. Google not only moved the goalposts but shifted the playing field away from link spammers and planted it firmly back into the quality space. Search engines have always favoured quality over quantity but algorithms of past were gamed by heavy link building...

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How Customer Relationships Will Shape the Future of Marketing

It’s not long ago that reports started to come out saying that CRM – Customer Relationship Management – would soon be dead as a dodo. It wasn’t generating revenue and its strategies were pitiful. However, it seems that they are making a comeback. Evidently, this is...

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The future of medical microchip implants and the dilemma from a medical, social, religious perspective

Some say that we will go down in history as the prequel to the home electricus. More and more people are questioning whether or not there is a case to be made in terms of microchipping people for non-medical purposes. It will comes as no surprise that this has raised a lot of eyebrows and...

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Exploring The New Facebook Search Graph And Its Benefits

Not everybody understands just why Facebook is so incredibly powerful. In order to explain this, you need to see what Facebook is for its 1 billion+ users. Essentially, Facebook has become the internet, well that’s what Facebook wants you to believe. They, being your customers, your users...

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Keep Your Eye on the Top digital advertising trends for 2013

Speculation is rife on what the top 10 digital advertising trends will be for 2013. Different websites have different opinions, but it seems there are three main trends that come back again and again in every top 10 list. Hence, it is safe to say that these truly will be the trends to watch in...

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2013 will see a new trend: ads will come from articles and vice versa

It seems that there will be an important new trend in 2013: ads will be articles and vice versa. Essentially, the world of marketing and advertising is changing. Change is necessary in order to keep up with a world that has varying needs, which are also changing on a regular basis. Don’t...

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Why South Africa is way ahead of the US with EMV

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