Yoav Tchelet
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Three Ways to Getting a “buzz” On

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV...

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Focusing on the Social Experience

==Article Published on Social Media Today== As the Social Media landscape evolves, grows and more companies use it the more they will all clammer to gain some share of voice from their target market. There are companies that are utilizing the medium very well and are have tested some...

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Could Facebook be on the verge of pushing Google aside?

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A Little Bragging Goes A Long Way

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jQuery – the future of the user experience?

Many detractors out there will be quick to jump in and rebuke me on this point, jQuery is NOT the future of the online user experience. Well, at this point in time its very much a matter of opinion. But if the last few years are anything to go by then jQuery needs to be taken quite seriously. I...

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3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of...

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What’s in for your customer?

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us...

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Making Your Customers Feel Special

The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non internet world of marketing. It is well known that if you create an elite group of dedicated customers, they will...

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7 Ways To Drive Laser-targeted Traffic

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