Yoav Tchelet
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Social Media Marketing Numbers

Any social media marketing campaign is going to be involved with just the metric of traffic, or just the metric of user counts. Any respectable campaign will encompass a rich variety of metrics, and may even employ a bit of organic balancing, where the marketer finds that data, projections, and...

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Social CRM and the Pace of Economic Development

The social web has matured vastly over recent years, and has culminated in a unique count of over a billion users, between the kings in this market. The largest of the social networking and media sites has well over 500 million users, and that growth isn’t anywhere close to slowing down....

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Social Media Marketing Is Required

You can’t very well get anywhere these days with your business, without incorporating the social web. When you build up a marketing plan, and it neglects the social web, it’s like rendering your marketing plan impotent. Put another way, from another perspective. Before the social web...

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Social CRM – Closing the Loop with Technology

In my previous Social CRM post I introduced the concept of Social CRM and what it’s all about, albeit in scant detail. To truly understand Social CRM one needs to go back to traditional CRM and to get a better idea of how to fully harness the power of Social CRM. Traditional CRM is all...

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Famazon – The Facebook and Amazon connection

Some of you that are avid Facebook or Amazon users (I guess with 500+ million users someone out there is bound to be an avid user) will have noticed that you can now link your Facebook account to your Amazon account. Another coup in world domination for Facebook? Maybe. But remember that this is...

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What is Social CRM?

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The Great South African Ripoff

We always tend to complain about things especially in our own backyard – but this time I think this warrants serious complaint. For too long now South African’s have been subjected to inflated broadband prices with no justification and the result is slower growth, not only from an...

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Closing the Digital Marketing Loop

The concept of “closed loop marketing” has been around for a while and has until recently focused on the disconnect between sales and marketing. When I think of closed loop marketing I try and think beyond just sales and marketing – I try and look at the entire business,...

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Renault South Africa needs a bit of a wake up

Over the weekend I was trawling the net looking at different car offers, new cars, second hand cars – you name it. I came across a Renault special offers site – simple site but functional and gave the just of the offer. They could have added some more features to the site to make it...

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The Benefit of Integrating Social Media in Email Marketing

E-Mail marketing has become as ubiquitous as having a cellular phone – not quite sure which one is more irritating though. What sparked my interest this week is the release of in-depth research by Email Marketing company, Get Response. I will quote directly from the Get Response Blog...

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