I Help startups and global brands Grow & Scale
This is me
Marketing Growth Strategy & Optimization WEB3 Digital Brand Strategy Transformation Service Design
Design Thinking Digital Channel Strategy Startup & Scale-Up GrowthDesign Thinking
I advise startups and established companies
I started my career as a software developer and have spent over 20 years building marketing, digital, e-commerce and technology divisions, startups, scale-ups and subsidiaries for leading companies and advertising agencies globally..
I have worked with startups and also with some of the leading global brands in an advisory and board capacity and I've helped helped companies such as Ford, Bayer, Johnson & Johnson, Avis Budget Group, Nestle, HSBC, Kellogg’s, Unilever, Facebook and others, helping them to build and implement diverse integrated digital transformation and technology projects.
I've helped advise Web3 and Blockchain startups on their brand, marketing, growth and scale-up strategies.
I have been recognised as a leading Digital Transformation consultant and have published numerous articles, including three books and have had the honour of working with multiple companies to accelerate their Digital and Technology transformation strategies. I have served in an advisory capacity with several Internet start-ups and start-up incubators.
My
Books
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Recent Blog Posts
 Web3 Loyalty: It’s a Whole New Game, and You’re Already Behind |  How the Halo Effect Shapes Perception in Web3 and Why It Matters |
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 Cognitive Biases in Decision-Making: How Startups Can Leverage Them for Growth and Marketing Success |  The Unfiltered Truth About Scaling Startups and Comfort Zones |
 Squatty Potty: The Unicorn Campaign |  Unpacking the Genius of the Branca Ad Campaign: Lessons for Startup Founders and Marketers |
 Web3 or Not, Business Basics Are Non-Negotiable |  Unlocking Innovation from Within: The Power of Intrapreneurship |
 The Art and Science of Business Expansion: Beyond Conventional Marketing Gimmicks |  Navigating the Startup Terrain: Understanding the Triarch Model of Founders |
 Scaling Your Web3 Startup: Unconventional Growth Tactics That Actually Work |  The Curious Case of CeraVe’s Super Bowl Stunt |
 The Allure of Distinctiveness: Why Different Stands Out |  The Psychology behind Loss Aversion |
 In the Race to Scale, Startups Must Remember the Value of Solid Foundations |  The Melody of Innovation: Country Music’s Lessons for Corporate Growth |
 The Unseen Revolution: Navigating the Blockchain and Web3 Maturity Curve |  The Uncharted Odyssey of Business Failure: The Power of Learning, Growing, and Triumphing Over Setbacks |
 Revamping Marketing Attribution for the Blockchain Age |  The Resounding Echo of the Crowd: Harnessing Social Proof in Marketing |
 The Homogeneous Differentiation Paradox: Navigating the Branding Labyrinth |  Google’s AI Supremacy: A Losing Battle Against the Open Source Juggernaut |
 Once Upon a Time in Business: The Irresistible Power of Storytelling |  From Idea to Icon: Why Execution Matters More Than Inspiration for Startup Success |
 Unlock the Power of Self-Leadership: How do you lead yourself better to lead others better? |  The Web3 Balancing Act: How to Grow and Scale a Web3 Business with a Community-First Focus |
 Startups: The Living Organisms That Demand More Than Just Frameworks |