Yoav Tchelet - Digital, Tech & All The Rest

Blockchain Business

“The Blockchain – Enabling Financial Services”

March 20, 2017 - None

Blockchain

“Blockchain potential for Insurance Companies”

March 2, 2017 - None

When blockchain first burst onto the scene back in 2009 after being implemented by the creator(s) of Bitcoin, nobody knew what to make of it. The technology seemed compelling given that it was able to form the backbone of a private digital …

Blockchain

“Blockchain Technology: The future for Financial Services Companies”

February 14, 2017 - None

Financial services are constantly changing and evolving. Most of this change is driven by technology and its latest advances. We could be about to see another technology-driven change in the sector thanks to the rise of blockchain technology. There are lots of …

“The Divergent Worlds – Advertising and Digital”

September 4, 2014 - None

You’re probably thinking, not another clichéd article about how traditional advertising needs to take on the integration route with digital etc. What you would term a “traditional advertising agency” does not hold any meaning anymore. There is no such thing as traditional …

Big Data

“The Benefits And Dangers Of Big Data”

August 22, 2014 - None

Financial firms and other large organisations are finding that they need to process massive amounts of data. However, this move carries both benefits and risks and it is important to be aware of both. Big Data, as it is known, is everywhere. …

“What Does Big Data Mean For Marketers?”

October 28, 2013 - None

Big data – the collection of data sets, now so large it makes it difficult to process them using traditional data processing methods – is a term that many marketers have become concerned about lately. Capturing, storing, sharing, curating and visualizing this …

Search Engine Optimization SEO

“SEO Trends for 2013”

March 25, 2013 - None

2012 was a watershed year for SEO. Google not only moved the goalposts but shifted the playing field away from link spammers and planted it firmly back into the quality space. Search engines have always favoured quality over quantity but algorithms of …

Advertising Trends CRM Social CRM

“How Customer Relationships Will Shape the Future of Marketing”

March 2, 2013 - None

It’s not long ago that reports started to come out saying that CRM – Customer Relationship Management – would soon be dead as a dodo. It wasn’t generating revenue and its strategies were pitiful. However, it seems that they are making a …

Medical Innovation

“The future of medical microchip implants and the dilemma from a medical, social, religious perspective”

February 12, 2013 - None

Some say that we will go down in history as the prequel to the home electricus. More and more people are questioning whether or not there is a case to be made in terms of microchipping people for non-medical purposes. It will …

“Exploring The New Facebook Search Graph And Its Benefits”

January 27, 2013 - None

Not everybody understands just why Facebook is so incredibly powerful. In order to explain this, you need to see what Facebook is for its 1 billion+ users. Essentially, Facebook has become the internet, well that’s what Facebook wants you to believe. They, …