Empowering
startups and global brands to Grow,
Scale
and Innovate
This is me
Marketing Strategy Growth Optimization Web3 Digital Transformation Brand Strategy Service Design
Design Thinking Digital Channel Strategy Startup Growth Scale-Up Growth
I'm a growth and
transformation expert with over 20 years of experience helping startups and
established companies
unlock their potential.
I began my career as a software developer, and over the years, I've built and scaled marketing, digital, e-commerce, and technology divisions for startups, scale-ups, and global brands. My expertise lies in creating and executing growth strategies that deliver results.
I have had the privilege of working with some of the most recognized brands globally, such as Ford, Bayer, Johnson & Johnson, Avis Budget Group, Nestlé, HSBC, Kellogg’s, Unilever, and Facebook, helping them execute integrated digital transformation projects and innovative technology initiatives.
My role has varied from advisory positions to board-level engagements, providing strategic direction on growth and transformation. Additionally,
I’ve been deeply involved in advising Web3 and blockchain startups on brand building, marketing strategy, and scaling operations, helping them navigate the complexities of a rapidly evolving market. My work has earned me recognition as a leading digital transformation consultant.
I am also a published author of multiple books and articles that focus on growth, technology, and digital transformation. I’ve had the opportunity to work with multiple startups and incubators, sharing my expertise to accelerate their growth and transformation journeys.
Most Recent
Book
Recent Blog Posts
 Utility Tokens: Cutting Through the BS and Finding What Actually Works |  The Art of Storytelling: The Unskippable Skill in Building a Brand |
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 The Art and Science of Building a Brand: Paint Splashes & Spreadsheets |  Web3 Loyalty: It’s a Whole New Game, and You’re Already Behind |
 How the Halo Effect Shapes Perception in Web3 and Why It Matters |  Cognitive Biases in Decision-Making: How Startups Can Leverage Them for Growth and Marketing Success |
 The Unfiltered Truth About Scaling Startups and Comfort Zones |  Squatty Potty: The Unicorn Campaign |
 Unpacking the Genius of the Branca Ad Campaign: Lessons for Startup Founders and Marketers |  Web3 or Not, Business Basics Are Non-Negotiable |
 Unlocking Innovation from Within: The Power of Intrapreneurship |  The Art and Science of Business Expansion: Beyond Conventional Marketing Gimmicks |
 Navigating the Startup Terrain: Understanding the Triarch Model of Founders |  Scaling Your Web3 Startup: Unconventional Growth Tactics That Actually Work |
 The Curious Case of CeraVe’s Super Bowl Stunt |  The Allure of Distinctiveness: Why Different Stands Out |
 The Psychology behind Loss Aversion |  In the Race to Scale, Startups Must Remember the Value of Solid Foundations |
 The Melody of Innovation: Country Music’s Lessons for Corporate Growth |  The Unseen Revolution: Navigating the Blockchain and Web3 Maturity Curve |
 The Uncharted Odyssey of Business Failure: The Power of Learning, Growing, and Triumphing Over Setbacks |  Revamping Marketing Attribution for the Blockchain Age |
 The Resounding Echo of the Crowd: Harnessing Social Proof in Marketing |  The Homogeneous Differentiation Paradox: Navigating the Branding Labyrinth |
 Google’s AI Supremacy: A Losing Battle Against the Open Source Juggernaut |  Once Upon a Time in Business: The Irresistible Power of Storytelling |
 From Idea to Icon: Why Execution Matters More Than Inspiration for Startup Success |  Unlock the Power of Self-Leadership: How do you lead yourself better to lead others better? |
 The Web3 Balancing Act: How to Grow and Scale a Web3 Business with a Community-First Focus |  Startups: The Living Organisms That Demand More Than Just Frameworks |