Marketing Leader & Published Author

Engineer by training.
Marketing leader by design.

20 years building marketing functions from the ground up. Strategy, brand, demand gen, ops, attribution, team, and P&L. Across 20+ industries. $3B+ in revenue influenced. Writing about where marketing, AI, and systems thinking collide.

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$3B+

Revenue influenced

30+

Marketing teams built

20+

Industries served

20yr

Shipping growth systems

Expertise

Where I've spent my career operating

STR

Strategy & Positioning

Market analysis, competitive positioning, GTM strategy, brand architecture. The thinking that decides where to play and how to win.

BRD

Brand & Creative

Brand identity, messaging frameworks, narrative design, creative direction. The story that makes people care before they convert.

DEM

Demand Generation

SEO, paid acquisition, content engine, email, social. The full pipeline from first touch to closed revenue, at scale.

OPS

Marketing Operations

Martech stack, automation architecture, attribution models, data infrastructure. The plumbing that makes everything measurable.

AI Integration

LLM-powered content workflows, AI agent deployment, predictive analytics, intelligent automation. The multiplier across every layer.

PPL

Team & Leadership

Hiring, structure design, process engineering, culture building. 30+ teams built from scratch, full P&L ownership.

AI-Native Marketing

AI isn't a feature to add.
It's how marketing should operate.

Most marketers are experimenting with AI. The real shift is deploying it as core infrastructure: replacing manual workflows with intelligent systems that learn, adapt, and scale without linear headcount growth.

AI-powered content engines that produce at 10x speed with human-level quality control and brand consistency

Intelligent automation workflows for lead scoring, personalisation, attribution, and reporting that adapt in real time

Custom AI agents for SEO analysis, competitive monitoring, campaign optimisation, and market research

Predictive analytics that forecast pipeline, identify churn signals, and surface opportunities before they're obvious

// marketing_system.config

engine {
  type       = "ai-native"
  layers     = ["strategy", "brand",
               "demand_gen", "ops"]
  automation = true
  attribution= "multi_touch"
  ai_agents  = enabled
}

deploy {
  mode       = "embedded"
  scale      = "compounding"
  outcome    = "self_sustaining"
}

Track Record

Systems I've shipped

SaaS / B2B

Building a Marketing Function from Zero to Scale

Hired the team, designed the martech stack, built attribution, launched multi-channel acquisition. Full P&L ownership from day one in a high-growth SaaS platform.

Team built

Full

P&L

Enterprise / FMCG

Digital Transformation Across Fortune 500 Brands

Architected and executed integrated digital marketing strategies for 8+ global brands across FMCG, automotive, finance, and healthcare verticals.

Brands

Verticals

Web3 / NFT

Scaling a Digital Art Marketplace to Market Leadership

Built and led the marketing function for a premier NFT marketplace. Brand positioning, community growth, partnerships, and demand generation in a nascent category.

$250M+

GMV

Top 3

Market

AI / Tech

AI-Native Marketing Stack for High-Growth Startup

Designed and deployed an AI-first marketing operation. Automated content pipelines, intelligent lead scoring, predictive analytics. Turned a lean team into an enterprise-grade function.

10x

Output

Native

Luxury / Auction

Launching Web3 for a Centuries-Old Auction House

Led marketing for the Web3 division of a global auction house. Bridged traditional luxury collectors with digital art, NFTs, and metaverse experiences.

First

In class

New

Revenue line

Financial Services

Growth Engine for a Global Financial Institution

Built the digital acquisition infrastructure for a major financial services brand. SEO, paid search, content strategy, and conversion optimisation at enterprise scale.

Multi

Market

Full

Funnel

Industries I've operated in

SaaS Web3 & Crypto AI & Machine Learning Financial Services Fintech FMCG Healthcare Pharmaceuticals Luxury Automotive Spirits & Beverage Gaming Sports Logistics Petroleum & Mining B2B Enterprise B2C / DTC Tech & Software EdTech

Yoav Tchelet, Marketing Leader and Published Author

About

Engineer by training.
Marketing leader by design.

20 years building marketing functions from the ground up. Hiring the teams, designing the systems, owning the P&L. Not advising from the sidelines. Operating.

I've built and led marketing across SaaS, Web3, luxury, enterprise, FMCG, fintech, and more. From pre-revenue startups to some of the most recognised brands on the planet. $3B+ in revenue influenced. 30+ teams. 20+ industries.

The engineering background isn't a footnote. It's the operating system. I think about marketing the way you'd architect software: modular, measurable, scalable. Attribution frameworks. Automation pipelines. AI-native workflows. Systems that compound while you sleep.

I write about the intersection of marketing strategy, AI, and systems thinking. Follow along on Medium and X.

MSc Computer Science Published Author Conference Speaker AI + Marketing

Published Author

Books I've written

The One-Month Blueprint to #1

The SEO Playbook That Will Get Your Business to #1 on Search Engines. A practical, no-fluff guide to building organic search dominance from scratch.

View on Amazon →

Business Rewired

The Secret to Managing Unexpected Change in an Age of Chaotic Change. How to adapt, pivot, and build resilience in a world that won't stop shifting.

View on Amazon →

Engineer by training.
Marketing leader by design.